_Background

The role of video in the brand experience

For Siemens, video plays a vital role in delivering a compelling and informative online experience. “It’s the best way to show the real value of our products, from how they look and feel to how they function in everyday life,” says Cecilia, Trade Marketing Specialist. “Video helps ensure our customers stay informed and engaged, both with our products and with the Siemens brand.”

In today’s market, where customers often rely on online research before buying, video helps bridge the gap between browsing on a screen and seeing a product in-store. It brings features to life, builds trust, and makes complex technologies easier to understand.

“We’ve already invested heavily in video, and we’ll continue to expand our efforts,” says Cecilia. “From product explainers and how-to videos to storytelling and branded content, video is one of our most important tools for communicating the quality and innovation behind Siemens appliances.”

_Challenge

Losing value without visibility

Despite having a library of high-quality, well-produced videos, Siemens faced a familiar roadblock: making sure that content actually reached customers. The content existed, but visibility wasn’t always guaranteed.

Before partnering with Syncle distributing video content across multiple retailer websites was a slow, manual process. Each upload required coordination, follow-ups, and time-consuming work that didn’t scale. The result? Inconsistent product pages, outdated content, and missed opportunities to engage customers at the right moment.

“We needed a more efficient way to make sure our content reached all the places it needed to be—and that it stayed up to date,” Cecilia explains. Without automation, Siemens struggled to maintain consistency across platforms, making it harder to fully showcase the value of their premium appliances in the digital retail environment.

_Solution

Efficient and effective video distribution

After exploring various options, Siemens selected Syncle for its ability to automate video distribution at scale. “Syncle was the clear choice for us. It met all our requirements and more,” says Cecilia. The onboarding process was smooth, with Syncle’s team supporting Siemens from setup to go-live.

“Working with Syncle has been easy. The team has been very responsive and open to our ideas. They’ve adapted with us as our needs have changed,” Cecilia notes. The results were immediate. “We’ve reduced the manual work, ensured better consistency, and improved how our products appear online.”

Syncle offers a range of practical benefits that make managing video content easier and more effective for Siemens. The platform’s automation reduces manual effort, while the ability to switch videos on or off across retailer sites gives the team greater control and flexibility. “We now have more transparency and oversight, which makes it easier to keep content accurate and up to date,” says Cecilia. The user-friendly interface simplifies daily handling, and the overall solution stands out in the market for its combination of ease, control, and real-time visibility. "It's as easy as using an iPhone!"

One of the unexpected benefits has been the increased transparency. “With Syncle, we now have a much clearer view of our video portfolio,” says Cecilia. The team can now identify video content gaps, like missing product categories or underrepresented video types, and use that insight to guide future production.

_Results

Strategic clarity and new opportunities

As consumer expectations evolve, Siemens is preparing to take its video strategy even further. “We’re shifting towards more authentic, lifelike videos, showing real usage and scenarios instead of just polished visuals,” says Cecilia. Syncle’s video data insights will help guide this evolution by showing where video content is needed and how it performs.

By automating video distribution and gaining better control over content visibility, Siemens is well positioned to keep pace with new trends, like shoppable video, interactivity, and personalization, while keeping their focus where it matters most: the customer experience. “With Syncle, we’re not just showing videos of our products. We’re telling a story that customers can connect with,” concludes Cecilia.

*Results from the first six months since implementation

‍