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Styled for success with the power of video

To strengthen its online presence, Björn Axén has developed a video content strategy focused on creating tutorials and product demonstrations. “Video is a powerful tool in ecommerce, providing a dynamic and engaging way to showcase products, demonstrate their use, and build trust with customers”, says Fanny Axelsson, Marketing and Sales Project Manager at Björn Axén.

These videos highlight the benefits and versatility of Björn Axén’s products, helping to educate and inspire customers. “Our video content strategy helps bridge the gap between physical and online shopping experiences, offering a more engaging way for customers to explore and interact with our products”, Fanny adds.

Before partnering with Syncle, Björn Axén faced challenges in effectively distributing their video content to its many retailers. Managing and sharing videos across multiple platforms was time-consuming and often resulted in inconsistencies, making it difficult to keep product pages engaging across all retailer sites.

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Ensuring a consistent ecommerce experience with Syncle

Syncle's video capabilities have significantly enhanced Björn Axén’s product pages by integrating video in an efficient way, ensuring that all product pages are always up to date and visually attractive. 

“Our partnership with Syncle has made it easy to deliver consistent, high-quality video content across all retailer sites, enhancing the overall experience for customers and driving sales”, Fanny explains. 

‍Not only has Syncle made life at Björn Axén easier, but their retailers have also provided positive feedback, emphasizing how the automatic flow of video content benefits them as well.  “Our retailers really value the added depth and appeal that our video content brings, making the shopping experience more informative and engaging for their customers. It’s a win-win,” Fanny describes.‍

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Leveraging data to craft a winning video strategy

Björn Axén is actively tracking trends to engage with its audience and provide a more personalized shopping experience. User-generated content, in particular, is on their radar. “Building on authentic customer experiences is a growing trend that enhances brand trust.”

Managing their ecommerce video content in one place makes it easier for Björn Axén to advance their content strategy and tap into trends. By analyzing how the videos are performing, the team can ensure their content resonates with their audience. “We want to use Syncle’s video insights more extensively better understand customer preferences and further refine our content,” Fanny explains.

Fanny is enthusiastic about the future: “Working with the team at Syncle is fantastic, as they are dedicated to helping us achieve our goals. We look forward to exploring the new opportunities video has to offer together!”