_Challenge

How to easily get videos on site and boost conversion rates?

NordicaGolf operates in a highly specialized field – golfing accessories and equipment – where in-depth product information is key to online sales. They’d been using picture carousels but quickly realized that only video can give customers the level of rich product details needed for golfing equipment.

But this threw up a further obstacle – how could the dedicated but small team at NordicaGolf get videos onto their product pages and ensure the video content stayed fresh, on message, and regularly maintained? NordicaGolf needed everything done automatically – from finding and curating video content, to embedding and updating it.

_Results

A/B testing proves automatically embedded product videos drive conversion rates

Using Syncle meant NordicaGolf had all the hassle removed from the process of finding and uploading video content. Within minutes of installing Syncle's video player, videos simply flowed to the product pages.

The detailed product information and the virtual in-store experience offered by product video are invaluable when looking to increase conversion rates. *This was proved in the A/B testing conducted by Syncle and NordicaGolf.

Add-to-cart conversions saw a significant increase of 50% when visitors watched video content through the video player. This dramatic gain is in line with expectations for specialized stores. Online browsers may have a high level of engagement with the products; product videos are what it takes to translate that engagement into conversions.

Time spent on site also increased, with visitors that watched a video more likely to view other pages on-site. Average order value was another area that saw a 24% boost when visitors watched video content through the video player.

NordicaGolf’s stock is highly specialized. One of their main focus areas is golfing accessories and custom fit products, such as golf grips and shafts. Syncle has made sure it’s not just well known brands that get product video coverage, regardless of how niche the item or how obscure the company.

_{Easy scaling}

Videoly easily scalable across all domains

NordicaGolf has recently branched out. Starting with their Swedish domain they now have domains in the UK, Germany and Norway. And implementing Syncle's video player across all domains has been seamless and hassle-free, with similar increases in conversions and average order value among users who watch a video. "It’s important for us that scaling to multiple domains is seamless. Syncle has worked brilliantly in this regard, with conversions and order value increases looking good in each domain."