_Background

Elevating brand perception through video

For Bosch Home Appliances, video content has become an essential element in their digital strategy. "Video plays a crucial role in e-commerce success by increasing consumer engagement, enhancing product understanding, and boosting conversion rates," explains Sanna Löfgren, Content Marketing Lead Nordic, at BSH Home Appliances.

For products like home appliances, traditional product descriptions and static images often fall short of conveying the full experience. "We want to create videos that really give the consumers the look and feel they'd get in-store," she notes. This is especially important for premium electronics brands like Bosch, where it’s crucial to show the quality and how the products work.

The company's commitment to video content is driven not only by clear results but also by the growing consumer demand for richer, more visual shopping experiences. "We now have a strong focus on video content, and it’s only going to grow, from product demos and tutorials to consumer stories and brand videos," says Sanna.

_Challenge

Great content, limited visibility

Despite having invested in creating high-quality video content, Bosch faced a significant challenge: ensuring this content actually reached consumers across their retail network. "Having great videos is one thing, but ensuring they reach the right audience is another. Videos that aren’t seen can’t make an impact," Sanna points out.

Before implementing Syncle, the team struggled to scale their video content efficiently across multiple retailer platforms. “Distributing videos manually was time-consuming and inconsistent, which impacted how our products were presented and how consumers engaged with them,” explains Sanna.

Without an automated solution, Bosch lacked visibility into how their videos were performing and where gaps existed in their content coverage. This made it difficult to strategically plan content creation and ensure a consistent brand experience across all retail touchpoints.

_Results

Streamlined distribution with complete control

After researching the market for solutions, Bosch chose Syncle for its ability to automate and streamline video content distribution. "We browsed the market for similar solutions and came to the conclusion Syncle matched our needs the best," Sanna shares.

The implementation process was smooth from start to finish. “Integrating VSyncle was seamless. Their team offered great support during setup and continued to assist us throughout onboarding,” says Sanna. That collaboration didn’t stop after launch: “We’ve found the Syncle team to be very open to feedback and ideas for improvement. They’ve been responsive and adaptable as our needs evolve.”

The impact was both immediate and significant. “We’ve reduced the manual work for ourselves and the retailer, while also securing the quality of our videos,” says Sanna. Syncle’s videoautomation ensures consistent, high-quality video distribution across retailer sites, boosting both engagement and conversions. "A great video means nothing if it’s not seen. We were creating high-quality content, but without the right visibility, it wasn’t reaching consumers. With Syncle, we've so far increased the amount of videos on reseller PDPs by over 50% without any extra work", Sanna says,

One of the most valuable aspects of the solution turned out to be the transparency it provided. “At first, we were mainly looking to solve the distribution challenge,” says Sanna. “But early on, we realized the value of the overview and data. We can now easily spot content gaps, whether it’s missing video types or underrepresented product categories.” This visibility has allowed Bosch to focus their content efforts where they’ll have the greatest impact.

_Results

Authentic experiences powered by data

Looking ahead, BSH plans to leverage Syncley's videoinsights to refine their video content strategy further. "Syncle has taught us that how-to videos are very popular among our consumers, and backed up with data, we can now share that information internally to refine our content strategy. Syncle helps us ensure our video content strategy has the biggest possible impact," explains Sanna.

The company is shifting its focus toward creating "more authentic videos, lifelike and not graphic," reflecting the broader industry trend toward authenticity and real-world product demonstrations. This approach aims to give consumers an experience as close to in-store shopping as possible, helping them make more confident purchasing decisions.

Bosch also plans to incorporate Syncle's video insights more deeply to understand consumer preferences, optimize video performance across platforms, track consumer engagement, and personalize content for different markets. The partnership with Syncle will continue to be central to Bosch's digital strategy as they automate more aspects of video production and distribution.

"It feels good that we now have our full product video needs covered. It's a win-win solution for both us and the retailer, and of course the consumer," concludes Sanna, highlighting the value that the Syncle partnership brings to the entire retail ecosystem.

*Data from the first six months since implementation