_Background

Looking to boost business goals with video

Believing strongly that customer service is paramount in their business, Construction Fasteners and Tools was looking for ways to integrate videos into their online store as a part of improving customer engagement.

Michael Rorquist, IT & E-commerce manager, emphasizes the effectiveness of product videos. “Going beyond static images and descriptions, qualitative videos allow potential buyers to see the product in action, grasp its features, and visualize how it will fulfill their needs.”

The team was also looking to boost conversions and create upsell opportunities through videos.

“Improved product information aids customers in making informed decisions, thereby enhancing conversions. Videos are also effective for showcasing complementary products, accessories, or upgrades, contributing to upsell opportunities and increasing our average order value,” Michael continues.

The team's video-centric approach not only impacts their customers, but also brings significant benefits to their suppliers. By sharing compelling and informative videos across their various channels, Construction Fasteners and Tools aim to enhance brand awareness, benefiting both our brand and that of our suppliers.

"As customers become more acquainted with our products through engaging video content, our brand gains prominence in the market. This heightened awareness is also advantageous for our suppliers, fostering a mutually beneficial relationship that strengthens brand equity and market presence for both parties involved", Michael sums up.

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Off to a flying start with Syncle

Before Syncle, Construction Fasteners & Tools grappled with the daily influx of new products on their website, making manual curation impractical and time-consuming. "Before we brought in Syncle,' Michael explains, "We dealt with issues regarding our video workflow, particularly the substantial time investment required to curate compelling content for our extensive product range."

The team selected Syncle for multiple reasons: it was easy to install, works seamlessly with their existing ecommerce site, and boasts a user-friendly interface that was easy to navigate.

Construction-Fasteners & Tools have been very happy with the results achieved just within the first few months. “Our experience with Syncle has been excellent. The platform is hands-off, providing us with great video coverage, and we've observed a notable increase in our conversion rate”, Michael celebrates. “We cannot wait to see where this collaboration will take us in the future!”

*Comparing non-viewers to viewers