About us
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The future of shopping is informed, confident, and personal.
At Syncle, we're making that future a reality.
Today's shoppers expect rich, detailed, and accurate content to make confident decisions. But the infrastructure connecting brand content to retail touchpoints hasn't evolved to match these expectations.
Syncle powers smarter shopping through intelligent product content distribution. We solve the content friction that traps brilliant product stories in disconnected systems, leaving shoppers to guess while brands watch their investments in great content go unused.
Unlike traditional solutions that simply move files around, we eliminate content friction between brands and online retailers entirely. The result? Shopping experiences that actually inform, engage, and convert.
Founded in 2014 by Sergey Andryukhin and led by CEO Nora Huovila since 2016, we serve 500+ retailers and brands globally. Our mission remains clear: enabling better shopping experiences through the power of product content.
500+
Leading brands and online retailers served around the globe
7M+
product pages enriched with content through Syncle
10+
Years of building content automation tools for ecommerce
30+
Colleagues across Toronto, Helsinki, and remote locations
