_Challenge

Beauty products need video content to make them shine: but how to get that content?

As skincare experts, extensive product education is a cornerstone of Face the Future’s customer experience. This is why video content is essential to showcase products in the best possible way. Still images and text don’t give consumers the full picture – online shoppers want to see how end results appear in movement. For example, makeup tutorials highlight products unlike any other medium. This type of user-generated video content helps customers make the right purchasing decision for their needs.

But how could Face the Future simply and swiftly connect product videos to their huge product range? After all, just adding one video meant a great deal of manual work – let alone adding enough videos to cover thousands of products. Automated video connection was the only realistic solution.

With Syncle, Face the Future has been able to get thousands of hand-picked videos to their product pages. And this all happens automatically, saving hundreds of work hours.

_Results

Videos bring conversion boosts

Within a day of installing Syncle's video player, Face the Future had hundreds of videos automatically connected to their pages.

Regular monthly reports keep Face the Future up-to-date with essential data and analytics such as time spent on site and conversions of customers that watched video compared to those who didn’t. The detailed product information and enriched shopping experience offered by video content is invaluable to increasing conversion rates.

Since installing Syncle, Face the Future has seen a significant boost to conversions on product pages with video. When a video is shown on a product page, conversion rate is 34% higher compared to when a video is not shown. The boost is even more significant when videos are watched. Face the Future saw 58% higher conversions when a video is watched compared to when a video is not watched.

Videos have also played a vital role in increasing awareness and boosting visibility, resulting in increased SEO ranking.

For a customer-centric business like Face the Future, high quality product videos are an essential part of the added value provided to consumers. And there’s clearly a demand for video content that educates and entertains, with thousands of video views per month and over 100 hours of video watched per month on average.

*Face the Future’s own data, 2022