_Challenge

How to get more product more efficiently?

Mike’s Bikes knew product videos are a must-have for e-commerce. The rich product information, the high customer engagement rates, and the increased ability to keep customers on-site are just a few of the benefits that come with great video content.

For sporting goods in general, and particularly for a specialized market like cycling, there’s simply no replacement for product video. It’s the best way for online customers to see how a product moves and get a clear understanding of technical features.

How could a small team add thousands of videos, embed them directly to product pages, and make sure there were no broken links and that everything was up-to-date? Staying on top of all this could mean a significant amount of person-hours each week.

What Mike’s Bikes needed was a one-stop solution. One that would take care of everything automatically.

_Solution

One system, thousands of product videos – no dev work required

Within one month of installing Syncle's video player, over 1 700 product videos were added to Mike’s Bikes online store. All without any manual work whatsoever.

"There was a whole untapped market of third-party videos – professional bike reviewers or other product videos that aren’t produced by the vendors themselves. Syncle ensures we procure all of that content", says Eric Lucan, Chief Marketing Officer at Mike's Bikes.

Another thing the team really liked was that they can continue to use Shopify, the system that they know. "With Syncle we can still utilize the Shopify backend, we don’t have to go over to another platform. Syncle's video player is a very streamlined integration that works perfectly for our experience."

_Results

Videos keep customers clicking add-to-cart

Since teaming up with Syncle, Mike’s Bikes has seen a significant boost to ATC conversions (when comparing visitors who watched a video to those that didn’t). On desktop, conversion to shopping cart was 415% higher for those who watched a video, and on mobile the increase was 403%. These figures underline the essential role videos play in justifying consumers’ purchasing decisions.

Customer engagement for Mike’s Bikes site has improved significantly since installing Syncle's video player. Product pages with video have a 33.5% lower exit rate compared to pages without. And the same goes for bounce rate – pages with product videos saw a 12.14% reduction.

It seems customers have enjoyed the chance to learn about products in comprehensive detail as over 40% of viewers watched more than 80% of a video’s length.

*Results for product pages with video