_Challenge

How to ensure consumers see video content?

Electrolux is a huge global player in the appliance industry. But they faced the same challenge as many other brands seeking to easily distribute their own product video content to online retailers: how to ensure the content is live, up-to-date, and actually gets seen by the desired consumer audience?

Distributing video content was a manual, time-consuming process, with several uncertainties at play. Factor in the importance of having video content live in time for product launches and it became clear Electrolux needed a solution to streamline the entire video distribution process.

_Results

Automation enables increased focus on enriching customer experience

Syncle's automated video distribution transformed a highly manual process into an effortless one, with just some very light work required on the part of the content provider. No more sending out videos individually and no more endless tracking of what went where and to whom.

Automated video distribution has freed up a whole chunk of time for the Electrolux team – time that can be spent in finding and adding more insightful videos that show products in use and offer up tips on how consumers can get the most out of their products. In total, almost 1200 Electrolux products are covered with video.

This isn’t simply as good as an in-store visit. It’s actually an enhancement. Product videos mean the consumer gets to see the product in action, something that’s not always possible in-store. It’s why product videos are often the factor that nudges consumers from browsers into buyers.

This trend is clearly visible on Electrolux’s product pages too – video watchers have a 211 percent higher ATC conversion rate compared to visitors who don’t watch videos.

_{Collaboration}

Analytics let Electrolux keep their video content consumer focused

Syncle has given Electrolux full control over their product video content and ensured the best video placement on retailers’ pages. This has removed the uncertainty around whether or not a video is live on a retailer’s site – particularly crucial when product launches take place.

Previously, this meant checking the retailer’s site manually. Now, videos are simply uploaded to a single platform, ready to go out automatically in perfect timing with a product launch. Relevant video content appears at just the right time and in exactly the right place on a retailer’s site.

This secures the brand’s image and messaging, and makes sure their video content gets seen by the people that matter the most – Electrolux’s consumers.

Syncle provides video data that really makes a difference in understanding consumers’ preferences and needs. For Electrolux, this means better insight into the types of appliances consumers are searching for and the kinds of information they are seeking on these products. It's also an invaluable guide in shaping the direction of future video content.

And the existing content is obviously compelling to consumers – on average, consumers watch 87% of Electrolux’s product video's length, with the most popular genres being presentation and how-to videos.

*Data compiled from September 2021 – February 2022