Videoly is now Syncle

Ten years ago, when we founded what became Videoly, we saw a clear problem: online retailers needed product videos, but getting them was complicated, time-consuming, and expensive. We built a solution that automated product video distribution, and it worked. Today, we serve over 500 retailers and brands globally, and our video platform has become the market leader.

But here's what we've learned: video was just one piece of the puzzle.

Evolving to solve the complete content challenge

Over the past year, we've spent countless hours talking with our customers. The message was consistent: "Video is great, but we need help with everything else, too." Our discussions revealed that content formatting and delivery issues cause product launch delays for most retailers, with manual reformatting consuming days per product launch for major brands. That's time that could be spent on strategy, growth, and actually connecting with customers.

We weren't just in the video business. We were in the business of eliminating content bottlenecks. And there are a lot more bottlenecks to eliminate.

Why Syncle, why now

Today begins our next chapter as Syncle. This isn't just a rebrand, it's a fundamental expansion of what we do and which problems we solve for our customers.

Product content is inherently messy. The industry will not standardize around forced preferences as competitiveness in commerce requires differentiation. Different recipients need different image formats, different product attributes, different delivery methods. One data schema won't fit everyone, but it does create complexity. 

We don't aim to flatten this complexity of product content workflows; we aim to route it. We're building technology that adapts to this tangled reality and brings structure to the mess.

In our envisioned world, all product content is in full sync to serve customers, eliminating the chaos of manual workflows, countless platforms, and mismatched formats. Syncle embodies this vision: content that adapts, flows, and performs flawlessly across every touchpoint, from traditional channels and retailers to emerging data crawlers and agentic AI frameworks.

AI powered by real-world experience

The timing couldn't be better. Capabilities that seemed impossible just three years ago are now within reach. We're leveraging these advances in AI to build a platform that can automatically transform content and optimize delivery workflows.

But technology alone isn't enough. What makes this possible is combining technological advancements with our deep e-commerce experience and existing relationships with hundreds of retailers and brands. We understand the pain points because we've been solving them, piece by piece, for a decade.

And a decade of solving today's problems taught us how to anticipate tomorrow's challenges. AI is going to reshape how people shop and how content flows through commerce. We need to be ready. More importantly, we want our customers to be ready. And the best way to prepare for an AI-driven future is to get your content workflows in order now. Clean, organized, accessible content isn't just good business today, it's the foundation for whatever comes next.

What this means for you

Under the Syncle brand, we're maintaining our core mission of enabling better shopping experiences through the power of product content, while expanding our vision to encompass the complete content lifecycle. If you're a current customer, nothing changes overnight, you'll maintain full access to all current services while gaining access to new content management capabilities as they become available.

If you're a prospective customer who's been waiting for a solution that goes beyond video, this is that solution.

Looking ahead

This is an incredibly exciting time for our customers, our partners, and our team. We're not just changing our name. We're expanding what's possible in product content management. Our customers have been asking for this, and now we deliver it.

The transition to Syncle will complete over the coming months, but our commitment remains the same: helping brands and retailers focus on what matters most – connecting with their customers and driving sales – while we handle the content complexity behind the scenes.

No more content bottlenecks. Just better flow.

The future of product content starts now.

Nora Huovila
CEO, Syncle

For more information about our evolution to Syncle, visit syncle.com or reach out to our team directly.